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This unique one-on-one coaching program shows you how to take your place as the author, protagonist and true hero of your own future as a freelancer. This is a powerful way to create a better future for your freelance business.

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If you have a hobby or interest, and would like to write a website about it, now you can do just that -- and make a healthy second income at the same time.

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This program is my “coaching in a box” course for freelancers who want the confidence to approach any prospective client, regardless of their size, and negotiate way beyond what you are charging right now. 

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This is a professional-grade program – including 300+ pages of text, instructional videos and workbooks - for anyone who wants to make a 6-figure income writing for the web.

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39 Affirmations to help build your confidence, dissolve self-doubt, and grow your business. Affirmations for Freelancers helps you get past all your doubts and insecurities as a freelancer, and move you towards a life of confidence, optimism and positivity.

Learn more about Affirmations for Freelancers

Latest Posts

Are you really the author of the story of your own freelance business?

Are you the author of your own life story

There’s a scary question for you.

Who IS the author of the story of your life and career as a freelancer?

It’s tempting to immediately answer, “It’s me, of course! I’m the author, protagonist and hero of my own story!”

But is that true?

Truly, honestly, I think most of us are secondary characters in other people’s stories.

Read the full post…

The New Story of You should have a purpose beyond just money.

Story of you with beer

We all have to make money to pay the bills.

But when you work just for the money, and no other reason, your life can become a little thin and unsatisfying.

To illustrate this point, let me share a story from my own life.

About 20 years ago I was a decade into my career as a copywriter and doing very well. But I wasn’t that happy about my work.

One evening I was having a few beers with a friend of mine, Mike. He was a friend first and foremost, but he was also a client. He was a small business owner and I had done a copywriting job for him a few month before.

After a few beers I told him I was feeling kind of crappy about my work.

More or less, here’s what I said…

Read the full post…

If you don’t like the story of your freelance life so far, rewrite it.

rewrite your story typewriter

Stories are a ridiculously powerful force in our lives.

For example… when you were young, which kind of kid were you?

The clever one? The slow one? The sporty one? The geeky one? The troublemaker?

Other people told those stories about what kind of person you were.

And those early stories about “who you were” maybe stuck with you for decades.

Perhaps they still have an influence over how you feel about yourself today.

Read the full post…

No, that demanding client of yours is NOT your boss.

freelancer's demanding client

If you’ve watched the opening video on my coaching page, you’ll already be familiar with the backstory of why we so often defer to a boss… even when we don’t have one.

Basically, it’s build-in, hard-wired.

Right from the start, from the day we were born, there has ALWAYS been a boss in our life.

Our first bosses were our parents.

Then our teachers and coaches at school.

And then our managers and bosses at work.

We have barely gone through a day in our lives when we haven’t been paying attention to the directions of a boss.

Read the full post…

3 Things you have to get right when selling with stories.

Selling with a good story

Recently I’ve been seeing a surge in the number of companies jumping on the “story” bandwagon.

A few days ago I was traveling back from the UK. At the airport I saw three references to story. One on a poster, one in a duty-free flier that was thrust into my hand just after I got through security, and the one you see in the photo above, on the pages of an in-flight magazine.

All mention story, but not one of them actually told a story.

It’s as if the writers believed that just using the word “story” would make some kind of difference.

It doesn’t.

If you want to tap into the true power of storytelling in your marketing, you have to actually tell and share a real story.

And to give your story power, it has to get three things right…

Read the full post…

What is your thinking process when writing headlines?

This question is from Charlotte, who took my course on How to Write Better Headlines.

She asks, “What is your thinking process as you brainstorm, formulate, play with, and analyze your headline creations?”

After writing headlines for 35 years, it’s quite the challenge to deconstruct the process I go through.

But here’s a broad outline of what I do…

A practical note… I work with a pen and pad of paper first. Don’t ask me why, but I do. Just for the headline.

OK… the process and sequence…

Read the full post…