Here’s the short version of my story…
Back in the late 1970’s my father politely but firmly suggested I get my lazy butt off the sofa, go up to London and find a half-decent job.
I slept on a friend’s bathroom floor for a while – within a stone’s throw of the Arsenal football grounds – and then more by serendipity than planning, I got a job as a junior copywriter at a not very well known advertising agency.
It was love at first sight. I was hooked. I had my first grown-up job. No brown envelope at the end of the week, but a bank transfer. My father was duly impressed.
Fast forward to 1995 when I wrote my first website. Love at first sight, again. I began working just online.
And by 1999 I had also discovered that I love to share and teach what I know.
I’m still doing the same today. Writing for the web and teaching what I know.
OK… now for the usual, meandering, full-of-lists version…
Over the course of a copywriting and consulting career spanning over 35 years, offline and then online, I have worked with dozens of major companies, including:
Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, and others.
During my years as a direct response marketer I wrote direct mail by the ton, and earned 15 awards, both in Europe and North America. In 1997 I stopped writing direct mail and have been working exclusively on business online ever since.
Over the years I have also worked as an advisor and consultant to various startups, principally in the area of consumer product sales online.
I have spoken at numerous online marketing conferences and have conducted in-house seminars and training sessions for many companies, including:
Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute, Merck & Co., Textron, and the Information Technology Media Advisory Council.
Online, I have written literally hundreds of articles for Clickz.com, MarketingProfs.com, iMediaConnection.com, Business 2.0 and other online publications. I am also the author of Net Words: Creating High-Impact Online Copy. Published in 2001, it’s still a good and valuable read today.
“In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.” Seth Godin, bestselling author
“The best writers are also clear thinkers who can distill complex issues and processes into something entirely more manageable. Nick does this well as a writer, certainly. But his talents apply more broadly to business as well. He has a real talent for seeing through the clutter, and recognizing what works and what doesn’t work when marketing online.” Ann Handley, Chief Content Officer, MarketingProfs.com
“Nick Usborne is one of our most popular speakers at Search Engine Strategies, and I consistently get positive feedback about his presentations.” Danny Sullivan, SearchEngineLand.com
I live in Montreal, Quebec, Canada.
When I’m not working, and if the weather is being kind, I can often be seen enjoying the outdoors in my kayak or on my bike. Just so you know… I’m not always sitting in front of a keyboard.