My name is Nick Usborne, and my passion is writing for the web and helping startups, small companies and freelancers grow and prosper.
That’s where I am today, and here is how I got here…
Over the course of a copywriting and consulting career spanning thirty years, offline and then online, I have worked with dozens of major companies, including:
Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, and others.
During my years as a direct response marketer I wrote direct mail by the ton, and earned 15 awards, both in Europe and North America. In 1997 I stopped writing direct mail and have been working exclusively on business online ever since.
Over the years I have also worked as an advisor and consultant to various startups, principally in the area of consumer product sales online.
I have spoken at numerous online marketing conferences and have conducted in-house seminars and training sessions for many companies, including:
Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute, Merck & Co., Textron, and the Information Technology Media Advisory Council.
Online, I have written literally hundreds of articles for Clickz.com, MarketingProfs.com, iMediaConnection.com, Business 2.0 and other online publications. I am also the author of Net Words: Creating High-Impact Online Copy. Published in 2001, it’s still a good and valuable read today.
“In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.” Seth Godin, bestselling author
“The best writers are also clear thinkers who can distill complex issues and processes into something entirely more manageable. Nick does this well as a writer, certainly. But his talents apply more broadly to business as well. He has a real talent for seeing through the clutter, and recognizing what works and what doesn’t work when marketing online.” Ann Handley, Chief Content Officer, MarketingProfs.com
“Nick Usborne is one of our most popular speakers at Search Engine Strategies, and I consistently get positive feedback about his presentations.” Danny Sullivan, SearchEngineLand.com
Today I divide my time between online copywriting, teaching and consulting.
I live in Montreal, Quebec, Canada.