Monday Spark: If you’re not doing CRAZILY energetic work, you’re not trying hard enough.

high energy creative with two cellosMost of us set the bar way to low when it comes to believing what we are capable of.

We do good work. We are productive. We put energy into our work.

But how often do you do CRAZILY good work?

How often are you CRAZILY productive?

How often do you put a CRAZY amount of energy into what you do?

We can all do it. It just that we don’t reach up that high very often.

If you want a little inspiration, take a look at what these two guys do with their cellos…

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The importance of pre-selling on your content pages [PRESENTATION]

pre-selling web contentOne way to define the various types of pages on a website is to place them into two main categories — sales pages and content pages.

The purpose of sales pages is self-evident.

But the purpose of content pages is a little less easy to define.

Some content pages are created specifically to attract organic search engine traffic. Others are created to become popular across social media. And a few are created with the specific purpose of informing and educating the site’s readers.

Vaguer still is the connection between the content pages and the sales page.

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Is your web content good enough to be curated?

content curationAs I explain in this video, I think the days are past when you can get away with asking, “Is this content good enough?”

Smart content marketers now need to raise the bar considerably, and ask themselves a much tougher question, “Is this content good enough to be curated?”

Watch the video and then keep reading for some more tips and resources.

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Monday Spark: Remember the very best work you have done.

first prize for good workWe all of us suffer from self-doubt from time to time. We have good days and not so good days. Days when we think we can conquer the universe, and days when we feel we’re not even worthy to get paid for the work we do.

Welcome to the life of a freelancer!

Hopefully you have more up days than down days.

For when you do have the occasional down day, here is something I do to snap myself out of it.

I think back to some work I did that was really good. Maybe it performed incredibly well. Maybe I was just particularly proud of what I created. Either way…

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7 Headline approaches that will hook your readers and keep them reading.

Writing powerful headlines for web content is a forgotten craft.

I don’t mean the craft itself is forgotten. I mean we simply forget to use it.

Somewhere in our minds we know the headline is important. We know it’s what hooks the reader, or not. And we know it has a big impact on whether or not our content is shared through social media.

So how come we keep grinding out boring and unenticing headlines for our content pages?

I don’t know what your excuse it, but for myself I sometimes publish content with boring headlines simply because I have forgotten to rework the placeholder headline I started out with.

This is a side-effect of the way I write any page or post. I throw down a placeholder headline as an anchor to get myself started. It’s often simply a short description of what I plan to write about.

The trouble is…

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Being able to write for a living is a remarkable gift.

writing skillsFor most of the time, we take our ability to write for granted.

After all, pretty much everyone can write. It’s one of those default skills we learn at school. And because everyone can do it, the act of writing becomes a commodity. There is no longer anything special about it.

Your mother writes. Your neighbors write. Your kids write. In fact, chances are that one of them is writing something on Facebook right now.

But if you view writing as a craft instead of just a commodity activity, remarkable things can happen.

First, you will have found a way to express yourself, your feelings and your opinions beyond simply writing one more Facebook entry. Second…

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