Can I add some of my own copywriting hacks to the list?

This question is from Malcolm, who took my 21 Copywriting Hacks course.

He asks, “I’ve taken your course and am using the final checklist you provided. My question is: Can I add some hacks of my own to the list? Things I have found work well for me?”

Absolutely you can.

First – for anyone who isn’t familiar with this course – the 21 Copywriting Hacks course was created to help you improve your own sales copy… at that point just before you submit it to your client.

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Can I use these 21 Copywriting Hacks BEFORE I start writing?

This question is from Elizabeth, who took my 21 Copywriting Hacks course.

She asks, “I understand your reasons for applying a checklist of copy hacks to your copy before sending it to the client. But why not just apply the hacks right at the beginning, when you first write the copy?”

And the good question keep on coming…

First – for anyone who isn’t familiar with this course – the 21 Copywriting Hacks course was created to help you improve your own sales copy… at that point just before you submit it to your client.

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Can a good business story be fictional?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question is from Julia, who took my course on Selling With Stories.

She asks, “You say a business story has to be true. But can’t a good fictional story be used to teach a valuable business lesson?”

Ouch… Julia, you’re right. You got me.

As you say, I have said that a business story should be true. And I say that to discourage people from making up stories that are obviously false and manipulative.

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How can we truly engage with our audience?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question came from Tom, who has taken my course on Web Content Optimization.

“Nick, in the course you talk about engaging with your audience. At best, I imagine that means interacting with prospects and customers one on one. If you’re selling high-end products or services, I can see that making sense. But our company is in the low-cost, high-volume SAAS business. There’s no way we can justify engaging one on one. So how can we engage at all?”

I like this question, because I think it can apply to a lot of different business types.

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Is conversational copywriting just “copywriting lite”?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question was asked by Sylvia, who is thinking about taking my course on Conversational Copywriting.

“When you talk about conversational copywriting not being pushy and being free of hype, it makes it sound a little like you’re simply writing copy that doesn’t try very hard… like copywriting lite. Am I wrong?”

Reasonable question.

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Every good business story needs a leaping zebra.

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

Great question from Stephan, who took my course on Selling With Stories.

“For business communications, is it enough just to describe something that has happened? Is that a story? If told well, does a description of something that happened at work qualify as a story? I guess I’m not quite clear on what a business story actually is!”

Thank you Stephan. That’s a terrific question.

Let me try to answer you with some examples.

Here’s a description of an event…

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