Don’t make money for Facebook. Make it for yourself.

Mark Zuckerberg has enough moneyHow much time in total have you spent writing posts and updates for your social media accounts? Dozens of hours? Hundreds even?

Do you create updates for Facebook? Posts for Google+? Videos for YouTube? Tweets for Twitter?

If you do, you’re a content creator.

And the content you create is making the owners of these social media sites rich. Massively rich.

Unless you have a particular passion for making other people rich, allow me to suggest an alternative.

Instead of investing your time and passion in writing content for social media sites, invest it in writing content for a website of your own.

No, I’m not suggesting you abandon social media.

Perhaps the best way to explain what I mean is to show you what I do myself.

I have a hobby and a passion. It’s coffee. Don’t ask me why. I just have an enduring interest for coffee. I like to drink it. I like the process of making it. I have more coffee gear than any sane person needs. I even plan vacations that take me to coffee-growing countries. (I’m off to Jamaica in January to visit some coffee farms in the Blue Mountains.)

I also share my passion and experiences through my own website,

I could just write about coffee on social media sites. But why make other people rich?

Over the years I have written hundreds of pages of content for my site. And since I launched it I have made over $200,000 in passive income from ads, affiliate links and so on.

That’s money in my pocket. Not Mark Zuckerberg’s.

Of course, I do use social media. But I use it to build the audience for my own website. I use it to engage a broader audience and let them know they can click through to my site for tons more information about coffee.

In other words, I use social media to make money for myself, not for them.

How about you? What are you passionate about? Which topics already dominate in your social media updates?

Stories about your kids? Vacation photos? Pics of your garden? Stories about your work? Your pets? Sports? Personal growth? Health and fitness? Hobbies?

Whatever you write about most on social media…that could well be the seed of your own money-making website. Your version of

Repeat after me:

“I am already a passionate content creator. And from now on I am going to use that passion to make money for myself and my family…not for Mark Zuckerberg.”

For in-depth training in how to write and create a website of your own that will attract visitors and make you money, find out about my training program…How to Write Your Own Money-Making Websites.

About the author: Nick Usborne is an online writer, copywriter, author and coach.

Writing for the Web

If you found this post helpful, sign up for my e-newsletter and get a free copy of my 35-page guide…

Writing For The Web #1 — 7 Challenges every Writer and Copywriter faces when writing for the Web.

Sign up and I’ll send you the link for the download, and then you’ll receive my most recent post as part of my e-newsletter every Tuesday morning.

Sign Up for my Excess Voice Newsletter…


(Your email address will be used only for the purpose of sending you this newsletter, and you’ll be free to unsubscribe at any time.)

Share on Google+Share on LinkedInTweet about this on TwitterShare on FacebookEmail this to someonePin on Pinterest

1 thought on “Don’t make money for Facebook. Make it for yourself.

  1. You are so right, Nick. Years ago I had a young woman staying with me. She struggled to earn a living. She was on Facebook all the time writing long posts about her passion: nature. Yeah, she liked Facebook and hiking. I told her the same exact thing you did. Why was she spending so much time on something that didn’t earn her a dime, when she could do the same exact thing and make money? I even gave her some domain name ideas. Sadly, she didn’t listen and she is still poor and looking for her purpose in life …

Leave a Comment