Monday Spark: Share your gift and prosper.

the gift of copywritingA while back I wrote a post about how copywriters are the rock stars of online business.

Put simply, ecommerce is driven by words. Without good copywriting, there are no sales.

If you have talent as an online copywriter or content writer, you are fortunate. These skills are a true gift.

Now let’s look at two very different ways in which you can use that gift.

First, you can focus on making as much money as possible. You know you have a skill companies need, and you can look for ways to maximize your fees and revenues. When you have something of great value, you can sell it at a premium price.

You trade your gift for cash.

But there is another way of looking at this, taking the meaning of the word “gift” a little more literally.

Look at your gift as something to be shared and passed on.

Instead of trying to sell your gift, you take the view that the benefits of your skills as a copywriter are something you would like to share.

You truly want your clients to prosper. You take pleasure is sharing your gift, and using your copywriting skills to help your clients grow their businesses and succeed. Your gift is being passed on, from you to your clients.

Of course, you still charge for your work. But your mindset is different.

And I think you will do much better in the long term if you are motivated more by the desire to give than by cash.

To focus on the cash means you are always looking at your business relationships with the eyes of a trader or accountant. You’re just looking for the money, and chasing your invoices.

When you focus on sharing your gift, everything changes. Now you approach the business relationship with a more generous heart. You really want to help your clients. You work hard to use your skills in ways that will help them succeed. You take pleasure in being part of their successes.

Now you are sharing your gift.

And here is the counterintuitive part. This latter approach with almost always result in greater success for you, certainly in the long term.

Clients dislike it when freelancers just do the job, as per the brief, and then run. They know when a freelancer is all about the money.

However, clients love it when a freelancer really rolls up his or her sleeves and is clearly interested and enthusiastic about the project, and eager to help as much as possible.

The client doesn’t call that first freelancer when the next project comes along, but he does call the more generous, “giving” freelancer.

This shift in mindset also helps you do a much better job or marketing your freelance services.

When you are all about the money, the prospecting process is pretty cold and clinical. And marketing certainly isn’t fun. It’s not something you enjoy doing. It just becomes a numbers game.

But if you are focused on sharing your gift, instead of on the money, prospecting becomes a whole lot more enjoyable and less stressful. When you are reaching out to prospective clients because you would just love to share your gift and help them, that’s an activity you can enjoy.

Psychologists have known for a long time that money is actually a very poor motivator in our lives, and that one of the most powerful and enduring motivators is a desire to serve and give to others.

Give this some thought.

As a writer or copywriter you have a gift.

Focus on sharing that gift and you will almost certainly build a more success business for yourself.

And you’ll enjoy life a great deal more in the process.

About the author: Nick Usborne is an online writer, copywriter, author and coach.

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4 thoughts on “Monday Spark: Share your gift and prosper.

  1. Hi Nick,

    Great article, and one which comes at an interesting time for me.

    I’ve noticed in my freelance dealings, perhaps subconsciously, that what you’ve said about ‘sharing’ versus an ‘in it for the money mentality’ is true. But until you vocalised it here, I perhaps hadn’t paid quite enough thought to it.

    Recently, I’ve been toying with the idea of selling 1 hour Skype counsultancy sessions, in which I would offer a review of a customer’s site, including detailed steps on how to improve it. My thinking was that if companies are given the framework of how to improve site copy – they could maintain their sites themselves to a degree, and save a lot, in comparison to what I would normally charge.

    Having said that – this model still feels kinda at odds with your article and has me starting to doubt its effectiveness and legacy for the customer…

    Do you think that this is a viable way to ‘share the gift’ or does it not serve the customer enough?

    Thanks,

    Chris

    • Chris, hi

      I don’t think there is anything wrong with asking to be paid for your time on those calls. Far from it. I always negotiate the best deal for myself…based on the value I can offer my client. I never under-value myself. And I try not to over-charge either. The best negotiations are when both parties walk away happy. ; )

      But, once the money side is agreed, I then dive in and proceed to over-deliver. I give more of myself and my skills than the client expects.

      I negotiate the fee to take care of my income, but then proceed to share my gift as generously as I can.

      Nick

  2. Thanks for the speedy reply, much appreciated.

    I guess that the key here is to ensure that the customer is getting maximum value from the service – not matter what that service might be.

    If a Skype call is the way that they want to go with things then so be it – and the onus is on me to make it worth their while.

    Now for the tricky bit – selling the concept to clients in the first place…

    Thanks again,

    Chris

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