Are there really only 21 good Copywriting Hacks?

This question is from Hugh, who took my 21 Copywriting Hacks course.

He asks, “I have taken your course and love it. But I can’t help feeling there are more hacks I could use. Only 5 hacks for writing great headlines? Surely there are more.”

I’ve been hoping someone would ask this question!

Could I write a version of this course with more than 21 hacks? Sure I could.

Give me a little time and I could probably ramp it up to 101 hacks.

But here’s the thing…

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Am I too late for Conversational Copywriting?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question is from Bernard, who took my course on Conversational Copywriting.

He asks, “I’m guessing conversational copywriting is really popular with copywriters now. Am I too late to take this approach? Is the market already saturated?”

Well… I wish Bernard had a legitimate worry here. But I don’t think he does.

I don’t imagine the market will become saturated with talented conversational copywriters any time soon.

For now, most copywriters still follow the traditional, hard-sell approach.

How come?

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Can a good business story be fictional?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question is from Julia, who took my course on Selling With Stories.

She asks, “You say a business story has to be true. But can’t a good fictional story be used to teach a valuable business lesson?”

Ouch… Julia, you’re right. You got me.

As you say, I have said that a business story should be true. And I say that to discourage people from making up stories that are obviously false and manipulative.

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Are Case Studies actually just business stories?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question came from Natalie, who has taken my course on Selling with Stories.

Hers is a very brief and simple question.

“Are Case Studies actually just business stories?”

I’m glad she asked this because I don’t think I talk about Case Studies in the course. Or if I do, I give them just a passing mention.

First, let’s define a Case Study.

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How can we truly engage with our audience?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question came from Tom, who has taken my course on Web Content Optimization.

“Nick, in the course you talk about engaging with your audience. At best, I imagine that means interacting with prospects and customers one on one. If you’re selling high-end products or services, I can see that making sense. But our company is in the low-cost, high-volume SAAS business. There’s no way we can justify engaging one on one. So how can we engage at all?”

I like this question, because I think it can apply to a lot of different business types.

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Is conversational copywriting just “copywriting lite”?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question was asked by Sylvia, who is thinking about taking my course on Conversational Copywriting.

“When you talk about conversational copywriting not being pushy and being free of hype, it makes it sound a little like you’re simply writing copy that doesn’t try very hard… like copywriting lite. Am I wrong?”

Reasonable question.

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