(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
This question came up during some back and forth over homework a student submitted as part of my course on Conversational Copywriting.
Here it is…
“Are there any quick and dirty tricks I can use to making corporate-sounding sales copy feel authentic and conversational?
There are two answers to this.
The NO answer and the YES answer.
Let’s start with NO.