This question is from Daniel P., who has been reading about my course, Conversational Copywriting.
Instead of simply replying to the email Dan sent me, I decided to share both his question and my answer with this short video.
(What follows is the outline I wrote for myself in advance of recording the video. This is just an outline. Not a regular post or article.)
First, Dan’s question:
“You talk about being conversational with our copywriting. I get that when we’re actually in conversation with someone… like in the comment stream under a blog post, or when going back and forth on social media. But how can we be conversational when writing a page of content or even a sales page?”