I don’t like doing things just because I’m told to do them. Or when I’m told I have to do them.
And recently I’m feeling a little pressured to keep adding new posts to this site on an increasingly frequent basis.
Where is this pressure coming from?
It’s coming from the web itself.
Both the search engines and social media favor content that is new and fresh. (How often do you check last week’s tweets or last month’s Facebook updates?)
Also, readers seem to favor content that is fresh and new. There is an assumption that posts and articles that are new are somehow better and more valuable than content that was published last week, a month ago or even a year ago.
More and more the web is about what’s happening right now.
And then of course, publishers of content feel under pressure from others in their space who are also publishing more and more in the hope of either being noticed for the first time, or holding onto the audience they already have.
In other words, unless we are careful, we begin to write new content not because we have something useful or interesting to share, but because we feel the need to meet an increasingly tight and competitive schedule.
The search engines want new content. Social media demands new content. And even our readers assume that new content is somehow better.
Unfortunately, this pressure to keep writing new stuff, more and more often, is likely to actually reduce the quality of content being published. This is inevitable when we write posts because we feel we have to, rather than because we have something important to say.
This is why I have chosen to opt out of the “content race”.
I’m not interested in write so-so posts simply because the system demands it. I would rather publish quality posts when I actually have something useful to say.
Will I lose out as a result? More than likely.
In particular I’ll lose the attention of readers who are addicted to what’s new…today, this hour, this minute.
And this is why I don’t recommend this as a strategy to others.
But for myself, after writing more than 3,000 posts and articles since I got started back in 1997, it feels like the right thing to do.
As a result, I will no longer be writing new posts according to my usual, weekly schedule. Instead I’ll add new posts on an irregular basis, when I feel I have something interesting or instructive to write about.
That could mean posting three times a week, or once every three weeks.
No schedule. No race.
If you feel this irregular publication schedule will make it harder for you to keep up with the articles I do publish, your best bet is to sign up for my newsletter below.
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Leaving the racetrack…now.
About the author: Nick Usborne is an online writer, copywriter, author and coach. Read more…
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