23 Instructional videos on how to master the craft of headline writing for web content, email and social media.
When you master the headline, you master the whole page… and deliver more value with every screen of content you create.
The headline is the first thing people read on a web page or smartphone screen.
Put simply, the entire page lives or dies according to the quality and effectiveness of the headline.
If the headline works, people keep reading and the page fulfils its purpose.
If the headline fails, people never even read or view the body of the content. The entire page fails.
That’s why building your expertise as an online headline writer gives you incredible leverage over the effectiveness of every page, post, email and social media update you create.
Like I said… when you master the headline, you master the page.
“The author has a very engaging style of teaching. His lectures are detailed and thoroughly explained. The information provided here is very useful. Thanks for sharing the craft with us. This course has been a wonderful experience.” Sladjana Stamenkovic
“Nick is a master educator — love his understated style, dry humour, and his frank approach to saying what’s on his mind. He deals in real substance.” Jim Mahannah
Give yourself an outsized advantage as a content writer by taking this immersive headline-writing course, starting today.
The course comprises 23 video lectures, with a little under three and a half hours of lecture time.
Most of the lectures also include exercises or “homework” to be completed before moving forward. Do the homework and you’ll come out of the course ready to apply what you have learned to your very next project.
- If you are a freelance content writer, this course will massively increase the value of all the content you create for your clients.
- If you are a small business owner, entrepreneur or growth hacker, writing better headlines will increase the ROI on all your content marketing activities.
This is one of my short-form, low cost courses and is available through the Udemy platform.
“Nick, as always, is engaging, real, and relays info that is extremely usable. I like the homework too. I thought I knew about headlines, only to discover there’s more than meets the eye.” Tina Phillips
“Very good course. Learned a lot on how to write good headlines and subject lines for my web pages and emails.” Peng-Wai Wong
“Love the info, it gave me a better grip on how to write headlines for my website, blog and the reports that I’m writing. It was exactly what I needed! Everything was very well explained in a calm and relaxing voice. This guy is awesome, a real expert in writing headlines. Thank you! :)” Fa
The link below will take you to my Udemy course page, where you’ll find a full description of the course curriculum, and get immediate and FREE access to 3 of the course videos.
“Another high-quality course from Nick Usborne. Engagingly presented, trimmed of fat and lots of great content.” Toni Milne
“Very enjoyable, actionable course! The many excellent examples served as a professionally guided tour through the online space. Homework reinforced the lessons and inspired creativity. Another wonderful Nick Usborne course!” Jennifer Titilah
“This course is wonderful. It’s student and learner-centric. He is a true teacher of a craft and is most interested in what we learn and how we experience the course, and outcome. This is vital when teaching any subject. Mr. Usborne has taken all the main information about headlines and put it in an understandable, scale-able format. Lectures are short and to the point, yet provide all the information a writer needs to improve skills. The homework is appropriate and thought-provoking. Plus, it is designed to help students get better in small, defined ways. Each piece of homework and lecture builds upon the last so that by the end you know where you’ve been and know where you can go. The delivery of the lectures is clear and internally consistent. There is no confusion on what is being presented, and learned. Great course.” Holly Helscher
“I have been waiting for this course since Nick first mentioned it. I’ve done three sections and love it already. I’m glad that he is pulling aside the curtain on the different types of headlines first. And I’m very anxious to do the homework! Thanks Nick.” Barbara Johnson
“This course is giving me the tools I would need to write outstanding headlines for Web content and social media. I’m enjoying working on the homework assignments, too, since I always learn more by doing something rather than by only listening to an instructor’s lectures. I think including the homework assignments was a great idea. These exercises are really helping me to internalize the lessons and apply the concepts to headline writing.” Sheila Koester