Whatever you want to achieve in business, you’ll get there faster by writing good copy and content.
The ability to write strong sales copy… and compelling web content… will always give you an outsized advantage.
And if you want to learn those skills, you’re in the right place.
Doesn’t matter whether you’re a freelancer, entrepreneur, or company employee.
Each of my courses offers professional-grade training in writing and copywriting online.
All are rooted in my 40-plus years of experience as a copywriter, trainer and coach.
Take a look around.
My courses for online copywriters & content writers
Conversational Copywriting is the future of selling online.
How to Write Better Headlines
Master the headline and you master the entire page or screen.
Longer-form courses for online writers and freelancers
Web Copywriting 2.0
In-depth copywriting training across multiple digital media.
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The 7 key topics covered in this short eBook represent the best practices that have served me so well in my own career writing for the web, working for clients large and small.
Here are the 7 areas I cover:
1. Help every visitor avoid getting lost
2. Write for the company, your readers AND the search engines
3. Earn your visitors’ trust
4. Write every page as a landing page…or not
5. Make your content pre-sell
6. Make the sale before it’s too late
7. Know that web designers are not always on your side
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