Use simple anecdotes as a tool to sell your clients on the power of stories.

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This is about collecting small stories or anecdotes, and then using them as a way to sell your clients or colleagues on the power of stories in marketing.

So… imagine you are trying to pitch a group of marketers on your idea for an upcoming campaign.

You want to use the company’s origin story. But first you have to persuade the marketing group this is a good idea.

Once again… stories to the rescue.

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Dear Matt, it’s not so hard to create a simple story.

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

Matt is a student of my course, Selling with Stories.

He wrote to me and asked…

“Nick, your course taught me a lot about the power of stories, and how they can be used to engage with an audience and ultimately help make a sale. But… even after completing the course, I feel intimidated and don’t feel confident about being able to create strong stories myself.”

Ouch. That sounds like a fail. On my part. Not his.

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What’s the easiest way to make your copy sounds conversational?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question came up during some back and forth over homework a student submitted as part of my course on Conversational Copywriting.

Here it is…

“Are there any quick and dirty tricks I can use to making corporate-sounding sales copy feel authentic and conversational?

There are two answers to this.

The NO answer and the YES answer.

Let’s start with NO.

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If Tony wants to get conversational, should he start with social media?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

Here’s Tony’s question…

“The company I work for is fairly small, but has adopted a rather formal and stiff tone of voice when communicating with our customers and prospects. If I want to change this – I work in marketing, and started there recently – and want to follow your conversational approach, would it make sense to start with our social media channels?”

Tony, I think there are a couple of places to start that make sense.

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Michele asks me for a clearer definition of clickbait when writing headlines.

(What follows are the notes I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just notes.)

My recent videos have all been related to my course, Conversational Copywriting.

This one comes from a question asked by Michele Reder, who took an earlier course of mine, How to Write Better Headlines.

That said… as you’ll see… her question and my answer do bring us back to the topic of conversational copywriting.

So…

In one of the exercises in my headline course I ask students to rewrite a headline for a page of web content.

Here’s what I give them.

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Traditional versus conversational copywriting. One guy thinks traditional wins.

(What follows is the outline I wrote for myself in advance of recording the video. This is just an outline. Not a regular post or article.)

A while back I was sent a bit of a challenge by a reader who didn’t agree with much of what I have been writing about the thrust of my course, Conversational Copywriting.

Fair enough.

Here’s what he wrote… slightly edited for brevity…

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