The interviewer was probably expecting me to come up with a job I did for one of my big-name clients from the past, like Apple, Yahoo! or Chrysler.
But I didn’t. My most memorable job is one I did for a friend about 25 years ago. I wrote a direct mail letter to help him grow his one-man business. And it worked gangbusters. In fact, a week after the mailing was sent out he had to hire three more people to keep up with demand.
Why was that job more satisfying than some huge project I did for a much bigger company?
It was satisfying because I could clearly see the results. I could see by how much I had helped my friend and his company.
In other words, I had made a difference and could see it.
With much of our work, we never really get to know if our contribution made any significant difference…