Monday Spark: It’s good to feel self-doubt.

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freelancer feeling self-doubtMany freelancers struggle to grow their business because they doubt themselves and their abilities. They feel they aren’t good enough in some way.

I have come across this numerous times when talking with or working with freelancers. Some are just starting out, while others have been freelancing for some time. But they all doubt themselves and feel they are not yet ready to get started, or not ready to approach larger clients, or not ready to charge more for their services.

If that sounds a little like you, I have some good news. (Or bad news, depending on your perspective.)

If you struggle with insecurity, you’re not alone.

Accomplished people in all walks of life feel self-doubt.

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An easy way to improve every page of copy you write.

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easy copywriting secretWouldn’t it be nice if there was just one easy way to improve every single page of copy you wrote, regardless of the product or service you were trying to sell?

It turns out there is.

It works for homepages and sales pages. It also works for emails and newsletters. Product pages. Shopping carts. White Papers. Radio. TV. Direct mail. Whatever.

It works whether you are selling weight-loss products or industrial fasteners. It works whether you are selling vacations or dental services.

Best of all, it’s incredibly easy to include this “secret” in everything you write.

I’m not saying this little trick is all you need to know about copywriting. Nor am I saying its use will cure bad copy.

But it will help.

Here it is…

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Monday Spark: When procrastination is a good thing.

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when procrastination is goodProcrastination is a bad thing, right?

Well, it certainly can be. It can be a real productivity killer.

You have a deadline, it’s getting closer and closer, and you still haven’t closed your Twitter page and got started.

Some people argue they work best under pressure, so procrastination is a positive thing. I’m not sure about that. Sounds like a clever, or not so clever, rationalization to me.

All that said, I know there have been times when I have been procrastinating for what turned out to be a pretty good reason.

For example, in one instance I was due to send a prospective client a proposal for a substantial writing project. We had agreed on the scope of the engagement and I had told him I was going to submit the proposal by a particular day and time.

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Mental toughness for freelancers.

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mental toughness for freelancersAbout fifteen years ago, when my youngest son was still playing baseball, we were gathered around before a game, listening to the coach’s pre-game pep talk.

The opposing team came from a low-income part of the city. Our team’s coach warned our players not to be fooled by the fact that the other guys didn’t have nice uniforms or fancy equipment. If I remember correctly, he told our team, “If they beat you, it will be because they have greater mental toughness.”

I don’t even remember who won that game. And I think it was a generalization to suggest that all kids from low-income families necessarily have more mental toughness than kids from middle-class families.

But his point was a good one, and I tucked it away in the library of my mind. Because mental toughness matters.

In fact, I think mental toughness is a freelancer’s best friend.

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Monday Spark: Share your gift and prosper.

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the gift of copywritingA while back I wrote a post about how copywriters are the rock stars of online business.

Put simply, ecommerce is driven by words. Without good copywriting, there are no sales.

If you have talent as an online copywriter or content writer, you are fortunate. These skills are a true gift.

Now let’s look at two very different ways in which you can use that gift.

First, you can focus on making as much money as possible. You know you have a skill companies need, and you can look for ways to maximize your fees and revenues. When you have something of great value, you can sell it at a premium price.

You trade your gift for cash.

But there is another way of looking at this, taking the meaning of the word “gift” a little more literally.

Look at your gift as something to be shared and passed on.

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My secret resource as an online copywriter – social media.

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social media copywritingOn the face of it, this may sound counter-intuitive.

Why would an online copywriter be interested in social media? These two areas of expertise and interest seem worlds apart.

There is a very simple reason.

Smart copywriters focus on the wants and needs of their readers. Smart copywriters try to see the world through the eyes of their prospects and customers. Smart copywriters walk a mile in the shoes of their prospects and customers before they type the first word.

Back in the days before the web we did this mainly through focus groups.

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