How to avoid the “echo effect” when working with AI.

Robot AI writing at desk by window

By now, pretty much every writer and copywriter on the planet will have used a tool like ChatGPT as a writing assistant.

Some writers use AI just to help outline their work. Others use it to complete full drafts.

Other tasks that are really well suited to AI include things like brainstorming and market research. This takes us beyond just the task of writing, and can help us learn more about the products and services we’re writing about.

Working with an AI is like having a super-smart assistant working with you on every project.

But there’s one big downside…

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The dangers of putting all you freelance eggs in one basket.

all your freelance eggs in one basket

In common with most freelancers and entrepreneurs, I’m a risk-taker.

It’s risky to run your own business. It’s risky when you have bills to pay, but no guarantee that you will be picking up new projects next month.

But that’s the nature of being a freelance writer or copywriter.

We take risks because we like the freelance lifestyle, and because we hope to earn more than we would as an employee.


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The Power of Saying No to Your Clients

freelancer with thumbs down for a prospective cient

Many freelancers find it hard to say no.

When work comes their way, they say yes to every project.

They say yes to working evenings and weekends when their clients have a looming deadline.

And they say yes when clients and prospects ask for a reduction in fees.

In isolation, and on rare occasions, there is nothing wrong with saying yes in any of these circumstances. But…

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When you feel positive momentum, use it or lose it.

momentum of child on swing

As freelancers we have to generate our own energy and momentum.

We don’t have colleagues or managers to give us a quick boost. Nor do we have group meetings or off-site brainstorming days.

At times we can do a great job of creating internal momentum for ourselves. At other times it becomes hard, and we feel ourselves running down, like a battery losing its charge.

And then there are times when we are given a little extra energy from an outside source. Like…

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My favorite question when working with a coaching client… It’s a good one!

When I’m coaching a freelancer or solopreneur, I actually ask a lot of different questions. That’s a big part of what it means to be a good coach.

Many of those questions I’ll ask during the first one or two sessions. It’s how we feel our way forward…teasing out answers that can help you break new ground.

After that, we start working through the 6-week process you’ll see outlined on my coaching information page.

But I still have one more question that I’ll throw out at any time. Honestly, I usually ask it several times over the course of a few weeks.

It’s an incredibly powerful question.

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