(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
This question is from Bernard, who took my course on Conversational Copywriting.
He asks, “I’m guessing conversational copywriting is really popular with copywriters now. Am I too late to take this approach? Is the market already saturated?”
Well… I wish Bernard had a legitimate worry here. But I don’t think he does.
I don’t imagine the market will become saturated with talented conversational copywriters any time soon.
For now, most copywriters still follow the traditional, hard-sell approach.