What’s the easiest way to make your copy sounds conversational?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question came up during some back and forth over homework a student submitted as part of my course on Conversational Copywriting.

Here it is…

“Are there any quick and dirty tricks I can use to making corporate-sounding sales copy feel authentic and conversational?

There are two answers to this.

The NO answer and the YES answer.

Let’s start with NO.

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If Tony wants to get conversational, should he start with social media?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

Here’s Tony’s question…

“The company I work for is fairly small, but has adopted a rather formal and stiff tone of voice when communicating with our customers and prospects. If I want to change this – I work in marketing, and started there recently – and want to follow your conversational approach, would it make sense to start with our social media channels?”

Tony, I think there are a couple of places to start that make sense.

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Michele asks me for a clearer definition of clickbait when writing headlines.

(What follows are the notes I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just notes.)

My recent videos have all been related to my course, Conversational Copywriting.

This one comes from a question asked by Michele Reder, who took an earlier course of mine, How to Write Better Headlines.

That said… as you’ll see… her question and my answer do bring us back to the topic of conversational copywriting.

So…

In one of the exercises in my headline course I ask students to rewrite a headline for a page of web content.

Here’s what I give them.

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Traditional versus conversational copywriting. One guy thinks traditional wins.

(What follows is the outline I wrote for myself in advance of recording the video. This is just an outline. Not a regular post or article.)

A while back I was sent a bit of a challenge by a reader who didn’t agree with much of what I have been writing about the thrust of my course, Conversational Copywriting.

Fair enough.

Here’s what he wrote… slightly edited for brevity…

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Start new conversations by inviting your visitors to ask questions.

(What follows is the outline I wrote for myself in advance of recording the video. This is just an outline. Not a regular post or article.)

This isn’t one of my Q&A videos.

Nobody asked me this question.

So I’ll ask it myself.

“What do I think is the most powerful way to get conversational with a website’s audience?”

In my course, Conversational Copywriting, I talk about a few different ways to get your clients started.

But if I had to choose one, and only one way… it would be this…

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How to introduce your clients to Conversational Copywriting.

This question is from Stacey H., who has taken my course, Conversational Copywriting.

Instead of simply replying to the Stacey’s message one-on-one, I decided to share both her question and my answer with this short video.

(What follows is the outline I wrote for myself in advance of recording the video. This is just an outline. Not a regular post or article.)

First, Stacey’s full question:

“Nick, I just completed your Conversational Copywriting course and I love it. It feels so right to me! And I have one client who I think could be open to this. But how do I introduce the idea to them? How can I get my clients to be conversational?”

Thanks for the question Stacey.

OK… maybe more than one question to unwrap there.

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