(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
This question came from Natalie, who has taken my course on Selling with Stories.
Hers is a very brief and simple question.
“Are Case Studies actually just business stories?”
I’m glad she asked this because I don’t think I talk about Case Studies in the course. Or if I do, I give them just a passing mention.
First, let’s define a Case Study.