Emotional Intelligence

5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

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Hiking and enjoying nature

Using AI to write copy and content offers incredible productivity benefits.

But… AI output can feel dry and generic. It packs no emotional punch.

That’s why I advocate leading with a high level of emotional intelligence. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging.

One of the easiest and most powerful ways to do this is to use stories. Everyone loves stories. And in the world of marketing, some of the most powerful stories are the ones that include some kind of customer transformation.

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3 Ways to diversify your digital copywriting services in the age of AI.

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expanding copywriting services to include AI

This year we’ll see some significant advances in the field of AI. And yes, some of those advances will impact our work as freelance copywriters.

It’s time to lean in and get ahead of the curve.

You need a plan. And that plan can’t be “Sit tight and do nothing”. The way things are, you can get ahead and profit from the rise of AI. Or you can fall behind.

There’s no middle ground. Sitting tight means falling behind.

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Is your AI-assisted copy optimized for Emotional Intelligence?

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We’ve now had over a year to become proficient with AI writing tools like ChatGPT.

Many of us now use these tools to help with brainstorming, research, outlines, and first drafts.

And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs.

But…

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According to a recent report from the IMF, 60% of jobs in the US will be impacted by AI.

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That’s an astonishing number.

To be fair, the IMF is careful to point out that they are absolutely not saying 60% of jobs will be replaced by AI. In fact, they divide things down the middle.

About 30% of jobs will be impacted in a largely positive way, through increases in productivity and improved skills. While the other 30% of jobs will be impacted in a more negative way, up to and including the loss of those jobs altogether.

Whichever way you slice it, these numbers are really, really high… and put us on notice that we need to take action before it’s too late.

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

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Ai copywriting for skincare products

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy.

Interestingly, this process wasn’t structured and written by me. It was created by GPT-4. It even came up with our copywriter’s name… Emma.

All I did was provide the prompt.

That said, if you tried the exact same prompt yourself, you probably wouldn’t get quite the same result… for a couple of reasons.

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How to use AI to analyze the emotions of your prospects.

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AI robot sitting in place of therapist for human

My advice to every aspiring copywriter has always been, “Step one is to listen to your audience”.

Put another way, “If you don’t know who you’re talking to, how can you know what to say?”

When you listen to your prospects and your customers, you get a feel for the emotions they bring to the table.

Identify their fears and desires, and you can speak to those emotions in your copy. Get a sense of the language they use, and you can mirror that language in your own writing.

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