3 Ways empathy will help futureproof your copywriting career.

The third domain of Emotional Intelligence is Social Awareness.

And a big part of Social Awareness is feeling empathy for others.

We feel empathy when we open our ears and our hearts, and walk in the shoes of other people. We feel what they feel.

This is easier said than done.

When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well. On a good day!

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Client companies are already seeing it… and they don’t like it.

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates.

The result? When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there.

And that’s the part companies don’t like.

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What if I forced you to double your freelance fees?

happy freelance writer

If I suggested you double the fees you charge, maybe you’d tell me that none of your clients would use you.

That sounds reasonable.

After all, as freelancers we don’t set out to charge less than we can. We think we know what our clients and prospects will accept, and we write up our estimates accordingly.

Now I’m going to be totally unreasonable.

Suddenly I have strange superpowers and I’m going to force you to double your fees anyway.

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I wrote and published a Kindle book in one weekend, with GPT-4.

Brain Sharpeners book on Amazon

As you can imagine, I’ve been playing with ChatGPT and GPT-4 for a while now.

I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a social media writer… and more.

Honestly, it’s incredibly good. Mind-blowing really, when you consider where this technology was just a few months ago.

This time I asked GPT-4 to write me a 40-page Kindle book I could publish on Amazon.

The title of the book is… Brain Sharpeners: 48 Natural Foods That Support Brain Health

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