(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
This is about collecting small stories or anecdotes, and then using them as a way to sell your clients or colleagues on the power of stories in marketing.
So… imagine you are trying to pitch a group of marketers on your idea for an upcoming campaign.
You want to use the company’s origin story. But first you have to persuade the marketing group this is a good idea.
Once again… stories to the rescue.