Use simple anecdotes as a tool to sell your clients on the power of stories.

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This is about collecting small stories or anecdotes, and then using them as a way to sell your clients or colleagues on the power of stories in marketing.

So… imagine you are trying to pitch a group of marketers on your idea for an upcoming campaign.

You want to use the company’s origin story. But first you have to persuade the marketing group this is a good idea.

Once again… stories to the rescue.

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If Tony wants to get conversational, should he start with social media?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

Here’s Tony’s question…

“The company I work for is fairly small, but has adopted a rather formal and stiff tone of voice when communicating with our customers and prospects. If I want to change this – I work in marketing, and started there recently – and want to follow your conversational approach, would it make sense to start with our social media channels?”

Tony, I think there are a couple of places to start that make sense.

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How to introduce your clients to Conversational Copywriting.

This question is from Stacey H., who has taken my course, Conversational Copywriting.

Instead of simply replying to the Stacey’s message one-on-one, I decided to share both her question and my answer with this short video.

(What follows is the outline I wrote for myself in advance of recording the video. This is just an outline. Not a regular post or article.)

First, Stacey’s full question:

“Nick, I just completed your Conversational Copywriting course and I love it. It feels so right to me! And I have one client who I think could be open to this. But how do I introduce the idea to them? How can I get my clients to be conversational?”

Thanks for the question Stacey.

OK… maybe more than one question to unwrap there.

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As a freelancer using social media, only two audiences matter.

Social media crowdSocial media can be a wonderful tool for freelancers. But it can also be a time sink.

It’s all too easy to spend hours a week feeding the social media beast, without getting any measurable value in return.

All too often we focus on numbers. We want more friends and followers. We want more clicks and more positive feedback.

Once things start rolling and our numbers start rising at a healthy clip, it’s easy to develop a minor obsession. All of a sudden we are spending more and more time finding ways to increase the size of our social media audience.

If this is happening to you, you should press the pause button, sit back and ask yourself this simple question: “Who are these people?”

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Don’t create a mobile app until you’ve mastered social media.

being antisocial on social media and mobileI work with companies from a variety of different industries, and I also keep an eye on what other companies are up to. In other words, as well as being a writer for the web, I’m also a student of the web.

And here is what I see…

Most companies finally “get it” when it comes to what they should be doing on the web. They pretty much understand what their websites can do for them, and why the web is different from offline media. That isn’t to say they couldn’t improve their websites. 100% of businesses online could improve their websites.

But when you take a look at their social media channels, it’s a whole different story.

Most companies don’t get social media at all.

(Stick with me, we’ll get to the topic of creating mobile apps in a while…)

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If a business isn’t social, it has no business on social media.

Social group of friendsLet’s say you’re not a very social person. Antisocial even.

When you go to a local bar, you don’t talk to anyone. And people rarely talk to you because, well, you give off a vibe that you’re not interested in listening to them.

It doesn’t mean you’re a bad person. Doesn’t even mean you don’t like people. It just means you’re not social. So people leave you alone.

Now let’s say you do have one friend, and that friend suggests you try a different bar. It seems this second bar is a really, really social place. Your friend thinks it might change things for you.

So you go to the second bar, and you don’t talk to anyone. They get that same vibe of yours and leave you alone.

The point being, in spite of his or her good intentions, your friend should have known that a change in bars wouldn’t make any difference.

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