This question is from Stacey H., who has taken my course, Conversational Copywriting.
Instead of simply replying to the Stacey’s message one-on-one, I decided to share both her question and my answer with this short video.
(What follows is the outline I wrote for myself in advance of recording the video. This is just an outline. Not a regular post or article.)
First, Stacey’s full question:
“Nick, I just completed your Conversational Copywriting course and I love it. It feels so right to me! And I have one client who I think could be open to this. But how do I introduce the idea to them? How can I get my clients to be conversational?”
Thanks for the question Stacey.
OK… maybe more than one question to unwrap there.