You’re walking down a busy street and a homeless person approaches you.
Your emotions are conflicted. You’re in a hurry. You don’t need the delay. You know you’re about to be hustled.
So you pause and listen to “the pitch”.
If the homeless person just asks for money, you’ll probably say no and not even make eye contact.
But if he or she begins to tell you a story… about being hungry, about their kids, about their sick dog, about their mom who has cancer… you’ll more than likely find yourself reaching for some money.
Yes, you know the story is probably 100% fiction. Yes, you’ve heard it all before.
But you still reach for your money.