Selling is giving way to storytelling. Are you ready?

Selling with stories on a typewriterI have seen a lot of changes over the course of my career as a copywriter.

Back in 1979, when I got started, I wrote my copy on lined paper, with a pen. Then a secretary typed it up using one of those trendy new IBM “golf ball” typewriters.

By 1985 I was working on an Apple Macintosh computer, saving my files to those huge floppy discs.

Fast forward to 1995, when I wrote and published my first website. I fell in love with writing for the web from day one.

Over those first 15 or so years of my career, my job was the same. My job was to sell with words. I was a copywriter, plain and simple. I wrote sales copy.

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