(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
This question came in from Sheila, who has taken my course on How to Write better Headlines.
Her full question was a little longer. She has taken other copywriting courses that emphasize the power of using emotions to drive sales.
So… should every headline tap into our emotions?
I’ll give that a qualified yes. But mostly without the “punch” part.
Some headlines are going to be primarily just informational and useful.