We are driven by the knowledge that the creation of content is a powerful means to attract new visitors.
In other words, we use content as bait.
But when we do this, are we really giving our readers what they really want?
Another way to look at it would be to view your website or blog as a library.
For a moment, imagine your site as a physical library, built with bricks and mortar, and stocked with hardbound volumes.
Now think about what kinds of books you would buy for your library.
In the real world of bricks and mortar you would buy and display books according to what the public wanted to find there. You would cater to their tastes, and have yards of reference books on the shelves that might be rather mundane in their subject matter, but are nevertheless what your readers want to find.