Making headlines shareable through social media? What’s that about?
Well, if your content page headlines aren’t gaining significant traction through social media, you’re missing the boat.
Today, all your content headlines have to do double duty:
First, they have to work on the content page itself. The page headline has to compel attention, hook the reader, and drive readers into the body of the content.
Second…your headlines have to be shareable through social media.