I’m going to be writing quite a bit about conversational copywriting over the next few weeks.
So I thought it might be a good idea to first define what I mean, and give the term a little history and context.
I first began writing and talking about conversational copywriting way back in the late 1990s. In 1998 to be exact. Hence the 19-year romance.
I made the simple point that as the web is a two-way communications medium, shouldn’t we adjust our marketing and promotional language accordingly?
Traditional media, like TV, are one way. The advertiser gets to speak at you, but you can’t talk back to the advertiser through your TV.
The language of advertising developed accordingly. Advertising spoke at you, through TV, radio, magazine ads, bill boards and so on.
Then along came the web… a two-way communications medium. Huge change.
Read the full post…