I don’t mean the craft itself is forgotten. I mean we simply forget to use it.
Somewhere in our minds we know the headline is important. We know it’s what hooks the reader, or not. And we know it has a big impact on whether or not our content is shared through social media.
So how come we keep grinding out boring and unenticing headlines for our content pages?
I don’t know what your excuse it, but for myself I sometimes publish content with boring headlines simply because I have forgotten to rework the placeholder headline I started out with.
This is a side-effect of the way I write any page or post. I throw down a placeholder headline as an anchor to get myself started. It’s often simply a short description of what I plan to write about.
The trouble is…