Can I use your 21 Copywriting Hacks to improve EXISTING pages?

This question is from Denis, who took my 21 Copywriting Hacks course.

He asks, “I love your 21 Copywriting Hacks. Super-helpful. My question is… could I use these as a ‘system’ to improve on a company’s EXISTING sales pages?”

Great question. And yes.

First – for anyone who isn’t familiar with this course – the 21 Copywriting Hacks course was created to help you improve your own sales copy… at that point just before you submit it to your client.

– The first group of hacks helps you make the headline as powerful as possible.

– The second group helps you ensure your body copy is super-persuasive.

– And the third group of hacks helps you optimize the call to action.

The hacks are a way to make sure you always submit your best work.

So this is already a ‘system’.

What Denis is suggesting is that the system be used in a different way… not just to improve your own copywriting work, but also to improve a client’s existing pages.

This is a great idea.

So Denis… you have the course, and the final checklist.

Now you can steal the whole idea – wrap it up in a compelling promotional package – and offer it as a system to improve existing pages, whoever wrote them first.

This is a powerful idea, because companies love “systems”, particularly those aimed at improving their business performance.

Thanks for the idea Denis. And yes, go for it!

Learn more about my course – 21 Copywriting Hacks That Deliver Quick & Easy Wins.




Writing for the Web

If you found this post helpful, sign up for my e-newsletter and get a free copy of my 35-page guide…

Writing For The Web #1 — 7 Challenges every Writer and Copywriter faces when writing for the Web.

Sign up and I’ll send you the link for the download, and then you’ll receive my most recent post as part of my e-newsletter every Tuesday morning.

Sign Up for my Excess Voice Newsletter…


(Your email address will be used only for the purpose of sending you this newsletter, and you’ll be free to unsubscribe at any time.)

1 thought on “Can I use your 21 Copywriting Hacks to improve EXISTING pages?

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.