Increase Your Value as a Copywriter… By Leveraging Both Artificial Intelligence AND Emotional Intelligence.

copywriting with AI and emotional intelligence

The Futureproof Copywriting course gives you the training to thrive in the fast-changing world of Artificial Intelligence.

Did I hear someone say, “Disruption”?

That just scratches the surface of what we’re seeing with the rise of AI.

For writers and copywriters, there’s never been anything like this.

Just 18 months ago, who could have imagined a computer writing blog posts, emails, sales pages, White Papers, pitch decks… and more?

Or creating images and videos from simple text prompts?

That would have sounded like crazy talk.

And yet…

ChatGPT, Gemini, and other AIs are showing themselves able to do some very solid first drafts. Even final drafts.

Yes, they get stuff wrong sometimes. But so do human writers.

Should you ignore AI or embrace it?

I know some copywriters who have chosen to ignore the rise of AI. I’m not sure how that’s going to work out for them.

Their approach is a bit like a maker of horse carriages deciding to ignore the rise of the motor car.

Sorry, but as with the rise of the automobile, AI isn’t going away.

According to a survey by agency NP Digital, over 60% of text content is now being created purely through AI. And 26.8% through a combination of AI and humans.

That means AI now plays a significant role in the creation of over 85% of all new content being written for digital media.

Think about what that might mean for your own future as a writer.

And think about how AI Training is fast becoming a priority for us all.

Is this all bad news, or can we futureproof our
copywriting careers?

I absolutely believe we can futureproof our careers, however sophisticated AI tools and services become.

While AI can generate content at lightning speed, it lacks the capacity to understand and evoke nuanced human emotions.

This is why, as a digital writer, it’s not enough to rely solely on AI. You must also master the art of infusing Emotional Intelligence into your work.

You need AI Training plus training in Emotional Intelligence.

In the Futureproof Copywriting course I teach a powerful approach that comes in three parts…

  • In Part 1 you’ll learn how to leverage AI to the max, so you become a better and more productive writer.
  • In Part 2 you’ll learn how to infuse all your writing with Emotional Intelligence.
  • In Part 3 you’ll learn how to combine the two… AI + EI.

THIS is how you not only survive the rise of AI, but you also get to take your business to a whole new level.

Without EI, all AI writing feels the same, which means YOU become a commodity.

This is already happening, and client companies are noticing.

Freelance writers are submitting work that is well written, but feels a little flat and has an unmistakable SAMENESS.

No surprise there. The work is inevitably going to feel the same, because it was all written by the same tool… ChatGPT.

As a freelancer you should NEVER submit work that feels like it has been written by an AI.

Why would a client hire you a second time if your work felt like it had been written by a robot?

Seriously. If you write like ChatGPT, your client can just hire someone else… someone cheaper probably. If you write like ChatGPT you have no special value. Clients have no reason to choose you over anyone else.

But when you infuse your AI writing with EI… Emotional Intelligence… it becomes unique. The emotional element will always be yours, and will always make your writing stand out from the crowd.

“Emotional Intelligence (EI) is the missing piece in many AI-driven copywriting tools and training programs. Nick’s training fills this gap, focusing heavily on EI and its harmonization with AI. My approach to writing improved immeasurably after studying and understanding Nick Usborne’s Futureproof Copywriting course.” – Steve Maurer

Here’s the full curriculum for the Futureproof
Copywriting Course.

This training course is self-paced, so you can work on it at your own speed, whenever it suits your schedule,

Comprised of 14 videos, the course is organized into 3 parts…

Part 1 – A Deep Dive into AI

Lecture 1 – Introductions to AI + EI

Lecture 2 – How to Leverage AI Writing Tools to The Max

Lecture 3 – How to Use GPT-4 For Yourself and Your Clients

Lecture 4 – Other AI Tools for Writers and Copywriters

Lecture 5 – Be Transparent and Honest About Your Use of AI

Part 2 – Become an Expert in EI

Lecture 6 – An Introduction to EI

Lecture 7 – Emotional Intelligence for Sales & Marketing

Lecture 8 – Listen With a High Level of EI

Lecture 9 – Emotionally Intelligent Language is About being Conversational

Lecture 10 – Emotionally Intelligent Language is Simple Language

Lecture 11 – Nothing Engages as Quickly And as Emotionally as Stories

Part 3 – Combining AI with EI

Lecture 12 – AI + EI… Case Study #1

Lecture 13 – AI + EI… Case Study #2

Lecture 14 – 8 Steps to Futureproofing Your Copywriting Business by Combining AI with EI

“This course is time and money well spent. Nick is a delight and offers terrific personal insights with solid, practical approaches for writing smarter, not harder. Lots of good, step-by-step instruction and fresh, motivating ideas for folding AI into your daily creative process. Thank you, Nick!” – Jen O

What you can expect to take away from this course…

By the time you’ve completed the course you’ll know how to:

  • Turn AI from adversary to ally.
  • Harness the power of Emotional Intelligence.
  • Combine AI + EI to create powerful copy and content that feels unlike anything written by ChatGPT.
  • Stand out from the crowd of writers and copywriters who are either not using AI at all, or who have become over-reliant on it.
  • Know MORE about both AI and EI than your clients and prospects, so you have something of unique value to offer them.
  • Future-proof your career as a copywriter and content writer.

This course gives you the skills to be The Human In The Loop (HITL).

There’s growing need for “Humans-In-The-Loop”, where human expertise is used to supervise, guide, or improve AI outputs.

Yes, HITL is a real thing. Often applied to the learning cycle of an AI, it can also be used to describe human involvement in the AI output of copy and content.

Your role as a Futureproof copywriter will be to ensure that the copy and content generated by AI maintains a high level of quality, empathy, and conversational warmth.

YOU can become the Human In The Loop who helps companies communicate with a more human touch.

You’ll be helping them with AI, and showing them how to apply the 4 domains of Emotional Intelligence to their AI-generated copy and content.

By taking this course, you’ll become one of the few copywriters qualified to solve some of the biggest problems being faced by companies over the months and years to come.

And they’re going to pay you well to be their problem-solver!

“Thank you Nick for this excellent and well thought through class. I now feel more confident about using AI and more importantly, adding human value to the copy it generates. Your voice is a lighthouse in a sea of confusion.” – Leslie Brenan

Also – you get these FREE Bonus items when you enroll.

You get 5 bonuses now, and I’ll be adding more. Enroll today and you not only get these downloads at no extra charge, but also any other bonus items I add in the future.

BONUS #1: Empathy Maps as a Gateway to Emotional Intelligence

An Empathy Map is a visual tool that helps you understand your audience by capturing what they Say, Think, Do, and Feel.

It’s super-powerful, because it gives you an emotion-centered understanding of a user’s experience with your product or service.

BONUS #2: Make Your Writing Futureproof with Emotional Intelligence.

This is the recording of a 25-minute webinar that digs deep into the topic of Emotional Intelligence, and how to use it to make your AI-assisted copy and content more engaging.

The better your understanding of the power of Emotional Intelligence, the better your AI-assisted copy will be.

7 step audit for AI copy

BONUS #3 A 7-Step Emotional Intelligence Audit for AI Copy and Content.

This guide provides a structured approach to evaluate and enhance AI-generated copy by adding a high level of Emotional Intelligence.

Go through each of the 7 steps in the guide, and apply them to your AI-generated text.

Open AI Playground for copywriters

BONUS #4 – An Introduction to Improving the Quality of Your AI Output by Using the OpenAI Playground.

This 8-minute video tutorial walks you through the setup and functionality of the OpenAI Playground interface.

Using the Playground can dramatically improve both the quality of your output, and the efficiency of your workflow, particularly when working with multiple projects or clients.

DALL-E 3 for writers and copywriters

BONUS #5 – How to Get Started Creating Images with DALL-E 3.

Whether you’re a copywriter, blogger, or just exploring new creative avenues, this starter guide will help you create some amazing images with DALL-E 3.

This is a powerful tool for creating content you can add to your site and social media channels.

AND… you get to join us once a month for a Group Mastermind on Zoom.

This is a fast-moving space. Once you’ve completed the course and downloaded your bonus materials, you can stay ahead of the curve by participating in our monthly Zoom meetings.

Ask me questions, share your experiences, and learn from the successes of other students and alumni.

These meetings are a major value add for the course, and you get to participate each month, at no extra cost, indefinitely.

Access to the Zoom calls – once a month – are included in your one-time enrollment fee.

Plus… Get immediate access to our private Facebook Group.

As soon as you enroll you’ll be sent an invitation to join our private Facebook Group.

This is a place where you can connect with other writers and copywriters, talk about and ask questions concerning the course lectures, share ideas and resources… and a lot more.

And while this group adds incredible value to the course, and I’ll be there myself, participating in discussions… there is no extra cost.

Enroll now, and group membership is included with your enrollment fee.

“I am so glad I decided to invest in this course, well worth it. I confess to being one of those copywriters who’ve resisted learning about AI. I finally realized, just as Nick says, the way forward is embracing the technology, not sticking my head in the sand, hoping it goes away.” – Bill Saunders

Futureproof your copywriting business today!

Enroll today for the low one-time price of just $227, or two monthly payments of $118.

Once you’re enrolled, you’ll have access to the course materials for life. And that includes all updates and bonuses I add to the course in the future.

Plus a no-questions-asked 30-day money-back guarantee.

“Taking this course was definitely one of my better decisions and totally worth every cent. Nick has a knack for blending his personal experiences with practical tips. The way he was able to break things down and introduce the concept of weaving AI + EI into copywriting is just brilliant. I’m so grateful for everything I’ve learned. Thank you, Nick!” – Laine Woolley

“This course is such a great idea. I love that you’re embracing AI and teaching writers how to benefit. I can’t think of anyone better to teach these skills, and I’ve recommended it to my team.” – Justin Deaville, Managing Director @ Receptional

“Thanks, Nick, for this excellent course. I had some trepidations about AI and how to use it, but your clear explanations, examples and case studies have given me confidence to use this tool in my work. Infusing EI into the final copy is the key to standing out from the crowd.” – Jeannine d’Entremont

“I enjoyed Nick’s informative style of distilling his practical knowledge throughout the lectures and case studies. This course is the perfect complement for professional writers, after one of the many generalist courses on generative AI. These deal marginally with content/ copywriting. Or they consider generative AI simply as a substitute for a writer who only needs to be given a few final tips. Nick conveyed concretely how generative AI combined with emotional intelligence can be a valuable support to enhance our writing skills.”  – Anna C.