While millions of online writers and companies are doing content marketing, very few are doing it well.
To achieve the most positive outcomes, web content needs to be on-purpose and optimized.
This course shows you how to write content that is fully optimized, with every page integrated into a content marketing plan.
Achieve a massive improvement in outcomes by creating optimized web content that is purpose-driven and delivers results.
In this course you’ll learn how to optimize content in 7 different areas.
1. Content optimized for the search engines
2. Content optimized to attract inbound links
3. Content optimized for social media
4. Content optimized to pre-sell
5. Content optimized for to generate leads
6. Content optimized to build relationships
7. Content optimized for the seasons and holidays
“This is a great course – lots of info, no time-wasting fluff. Nick is a brilliant teacher and presents in a clear, logical manner.” Toni Milne
“I have studied SEO for years but have never had the changes explained as clearly as Nick does. Thanks, Nick! I’ve just finished the lecture on Link Building – more valuable advice about things I have never considered! Can’t wait for more.” Allan Miller
Millions of new pages of content are created and published each and every day…for blogs, websites and social media channels.
Freelancers, bloggers and companies feel under increasing pressure to publish more and more web content.
And most of that content delivers very little in the way of ROI.
Little wonder people scratch their heads and wonder if all the time and money they put into content creation is worth it.
Their problem is that they fail to OPTIMIZE their content according to a clearly defined strategy.
“I learned more about optimization within 3 hours than I had in the 3 years prior. This sails effortlessly into 5 Star plus territory.” Peter Skoda
In this course you’ll learn how to optimize your web content to achieve clearly defined results.
This course builds a solid foundation on which you can build a high-performing content marketing strategy.
It begins by addressing the issue of QUALITY. To get on the right side of both the search engines and your readers, quality has to come first.
Next we’ll look at what it means to truly optimize your content.
And then we’ll deep dive into optimizing content in 7 key areas.
This course includes 21 lectures and almost 3 hours of instruction. Each new lecture builds on the one that came before, and each concludes with a “Quick Takeaway” slide that crystallizes the lessons learned.
“Within days of taking this course, I was able to use what I learned with a new client. Repositioned as an optimization expert, I had a higher perceived value in their minds. And that led to a better paycheck!” Steve Maurer
Here’s the full course curriculum…
Section 1: Welcome!
Lecture 1: Introduction
Section 2: Introduction to Web Content
Lecture 2: What is Web Content?
Lecture 3: What is Optimized Content?
Section 3: The Fundamentals of Quality Web Content
Lecture 4: Reasons to Create Quality Content
Lecture 5: How to Track Content Performance
Section 4: Optimize Your Content for the Search Engines
Lecture 6: Find Your Best Keywords
Lecture 7: Ace Your Title Tags and Metatags
Lecture 8: What Google Really Wants
Section 5: Optimize Your Content for Inbound Links
Lecture 9: Why Inbound Links Are So Important
Lecture 10: How to Rock at Link-Building
Section 6: Optimize Your Content for Social Media
Lecture 11: The Big Promise of Shareable Content
Lecture 12: 8 Types of Wildly Shareable Content
Section 7: Optimize Your Content to Pre-Sell
Lecture 13: What it Means to Pre-Sell
Lecture 14: Deliver Value by the Boat Load
Section 8: Optimize Your Content to Generate Leads
Lecture 15: Step One is to Collect Contact Information
Lecture 16: 4 Ways to Generate Leads
Section 9: Optimize Your Content to Build Engagement and Deepen Relationships
Lecture 17: Why You Want to Build Deep Relationships
Lecture 18: 5 Ways to Engage Your Visitors
Section 10: Optimize Your Content for the Seasons & Holidays
Lecture 19: Get The Right Message Out at the Right Times
Section 11: Your Web Content Optimization Checklist
Lecture 20: Create a Content Calendar
Lecture 22: Optimize your Web Content on Purpose!
“What I love about Nick’s training is not only do you learn what to do and how to do it, you also learn why you’re doing it. This way, everything just makes so much more sense, and more importantly, makes it easier to apply… and profit from! If you do any kind of web content, investing in this course will make you better (and smarter) at what you do — and give you a strong competitive advantage.” Jim Wright
Any questions before you dive in? Email me at email@example.com.
Don’t let one unanswered question hold you back!
Start optimizing now!
If you don’t like learning from video, this course is also available as a PDF document.