Take your content creation skills to the next level by becoming a web content optimization expert.

Web content optimization course

While millions of online writers and companies are doing content marketing, very few are doing it well.

To achieve the most positive outcomes, web content needs to be on-purpose and optimized.

This course shows you how to write content that is fully optimized, with every page integrated into a content marketing plan.

Achieve a massive improvement in outcomes by creating optimized web content that is purpose-driven and delivers results.

In this course you’ll learn how to optimize content in 7 different areas.

1. Content optimized for the search engines

2. Content optimized to attract inbound links

3. Content optimized for social media

4. Content optimized to pre-sell

5. Content optimized for to generate leads

6. Content optimized to build relationships

7. Content optimized for the seasons and holidays

“This is a great course – lots of info, no time-wasting fluff. Nick is a brilliant teacher and presents in a clear, logical manner.” Toni Milne

“I have studied SEO for years but have never had the changes explained as clearly as Nick does. Thanks, Nick! I’ve just finished the lecture on Link Building – more valuable advice about things I have never considered! Can’t wait for more.” Allan Miller

Millions of new pages of content are created and published each and every day…for blogs, websites and social media channels.

Freelancers, bloggers and companies feel under increasing pressure to publish more and more web content.

And most of that content delivers very little in the way of ROI.

Little wonder people scratch their heads and wonder if all the time and money they put into content creation is worth it.

Their problem is that they fail to OPTIMIZE their content according to a clearly defined strategy.

“I learned more about optimization within 3 hours than I had in the 3 years prior. This sails effortlessly into 5 Star plus territory.” Peter Skoda

In this course you’ll learn how to optimize your web content to achieve clearly defined results.

This course builds a solid foundation on which you can build a high-performing content marketing strategy.

It begins by addressing the issue of QUALITY. To get on the right side of both the search engines and your readers, quality has to come first.

Next we’ll look at what it means to truly optimize your content.

And then we’ll deep dive into optimizing content in 7 key areas.

This course includes 21 lectures and almost 3 hours of instruction. Each new lecture builds on the one that came before, and each concludes with a “Quick Takeaway” slide that crystallizes the lessons learned.

“Within days of taking this course, I was able to use what I learned with a new client. Repositioned as an optimization expert, I had a higher perceived value in their minds. And that led to a better paycheck!” Steve Maurer

Here’s the full course curriculum…

Section 1: Welcome!

Lecture 1: Introduction

Section 2: Introduction to Web Content

Lecture 2: What is Web Content?

Lecture 3: What is Optimized Content?

Section 3: The Fundamentals of Quality Web Content

Lecture 4: Reasons to Create Quality Content

Lecture 5: How to Track Content Performance

Section 4: Optimize Your Content for the Search Engines

Lecture 6: Find Your Best Keywords

Lecture 7: Ace Your Title Tags and Metatags

Lecture 8: What Google Really Wants

Section 5: Optimize Your Content for Inbound Links

Lecture 9: Why Inbound Links Are So Important

Lecture 10: How to Rock at Link-Building

Section 6: Optimize Your Content for Social Media

Lecture 11: The Big Promise of Shareable Content

Lecture 12: 8 Types of Wildly Shareable Content

Section 7: Optimize Your Content to Pre-Sell

Lecture 13: What it Means to Pre-Sell

Lecture 14: Deliver Value by the Boat Load

Section 8: Optimize Your Content to Generate Leads

Lecture 15: Step One is to Collect Contact Information

Lecture 16: 4 Ways to Generate Leads

Section 9: Optimize Your Content to Build Engagement and Deepen Relationships

Lecture 17: Why You Want to Build Deep Relationships

Lecture 18: 5 Ways to Engage Your Visitors

Section 10: Optimize Your Content for the Seasons & Holidays

Lecture 19: Get The Right Message Out at the Right Times

Section 11: Your Web Content Optimization Checklist

Lecture 20: Create a Content Calendar

Lecture 22: Optimize your Web Content on Purpose!

“What I love about Nick’s training is not only do you learn what to do and how to do it, you also learn why you’re doing it. This way, everything just makes so much more sense, and more importantly, makes it easier to apply… and profit from! If you do any kind of web content, investing in this course will make you better (and smarter) at what you do — and give you a strong competitive advantage.” Jim Wright

Any questions before you dive in? Email me at nick@conversationalcopywriting.com.

Don’t let one unanswered question hold you back!

Start optimizing now!

Enroll today for the one-time price of just $97.

If you don’t like learning from video, this course is also available as a PDF document.