(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
Great question from Stephan, who took my course on Selling With Stories.
“For business communications, is it enough just to describe something that has happened? Is that a story? If told well, does a description of something that happened at work qualify as a story? I guess I’m not quite clear on what a business story actually is!”
Thank you Stephan. That’s a terrific question.
Let me try to answer you with some examples.
Here’s a description of an event…