Why? Because coaching is a creative process. It’s about creating something new, something exciting.
Earlier this week I was on the phone with a client and were we talking about how she might best position a new direction for her freelance business.
Previously, we had figured out the general direction that she felt worked best for her. Now we had to find a way to position her service in such a way that prospects would feel enthused by the idea of working with her.
This is easier said than done. The mechanics of what she offered were not new. Hundreds of other freelancers in her field offer pretty much the same features and benefits.
So we had to dig and to find a way that would separate her from her competition, and would also make her shine.