The New Story of You should have a purpose beyond just money.

Story of you with beer

We all have to make money to pay the bills.

But when you work just for the money, and no other reason, your life can become a little thin and unsatisfying.

To illustrate this point, let me share a story from my own life.

About 20 years ago I was a decade into my career as a copywriter and doing very well. But I wasn’t that happy about my work.

One evening I was having a few beers with a friend of mine, Mike. He was a friend first and foremost, but he was also a client. He was a small business owner and I had done a copywriting job for him a few month before.

After a few beers I told him I was feeling kind of crappy about my work.

More or less, here’s what I said…

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If you don’t like the story of your freelance life so far, rewrite it.

rewrite your story typewriter

Stories are a ridiculously powerful force in our lives.

For example… when you were young, which kind of kid were you?

The clever one? The slow one? The sporty one? The geeky one? The troublemaker?

Other people told those stories about what kind of person you were.

And those early stories about “who you were” maybe stuck with you for decades.

Perhaps they still have an influence over how you feel about yourself today.

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No, that demanding client of yours is NOT your boss.

freelancer's demanding client

If you’ve watched the opening video on my coaching page, you’ll already be familiar with the backstory of why we so often defer to a boss… even when we don’t have one.

Basically, it’s build-in, hard-wired.

Right from the start, from the day we were born, there has ALWAYS been a boss in our life.

Our first bosses were our parents.

Then our teachers and coaches at school.

And then our managers and bosses at work.

We have barely gone through a day in our lives when we haven’t been paying attention to the directions of a boss.

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Take total responsibility for your freelance career.

No excuses for freelancers.The life of a freelancer isn’t always easy.

We have our ups and downs.

Maybe we lose a big client. Or that big prospect we thought was in the bag slips out of our grasp at the last moment.

Meanwhile we’re complaining about all the new freelancers entering the market, and pushing prices down.

Or we’re moaning about how the companies we’d really like to work with don’t seem to be hiring freelancers.

And then there’s that client who wants to renegotiate our fees, downwards.

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Choose clients that inspire your very best work.

want more message on signIf you look back over the work you have done as a freelance writer or copywriter over the last year, you can probably identify one or two jobs that stand out from the rest.

These were jobs that brought out the best in you.

They tapped into your core skills.

They allowed you to shine in ways that just didn’t happen with most other projects.

You probably loved the product or service you were promoting.

You respected the company you were working with.

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Freelance Copywriters: You don’t have to say Yes to standard industry rates or fees.

copywA few days ago I got involved in the comment stream on a post about the fees freelancers earn. The post itself was actually about freelance designers and coders etc. There wasn’t any data on what most freelance copywriters earn.

However…

A copywriter did post a comment in which she noted that “industry rates” for copywriters were pretty dire.

This got me scratching my head a little. Why? Because I can’t imagine a situation where I would allow myself to be confined by an industry “rate”.

To put it another way, working within the spread of an industry rate in voluntary. You will be confined by those rates only if you voluntarily agree to be ruled by them. There is no law that says you have to do that.

Your other choice is to totally ignore those rates and set your own fee levels in accordance with the value you offer your clients.

How can you go about establishing higher fees for your work? Here are three ways to get started.

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