I have paraphrased a little, but that’s pretty much what someone wrote after taking my course, Selling with Stories.
He felt a little disappointed because I hadn’t given him a structure or template he could use for creating stories as part of his direct sales promotions. My bad. Kind of.
My mistake, I think, was not in what I taught… but in how I failed to be 100 percent clear about what I’d be teaching.
When I created the course I did so based on a strong belief that the whole idea of “selling” online is changing, and changing fast.
The traditional hard-sell approach is on the way out.
A more sincere and story-based style of selling is on the way in.
There are two reasons for this.