(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
An interesting question from Phillip, who took my course on conversational copywriting.
He wonders if using natural, plain-speaking and conversational language in your copy and content might be detrimental to optimizing for the search engines.
That’s a reasonable concern.
Five years ago I spent a lot more time focused on SEO and keyword optimization. Not so much today. But it’s still a factor when I build a new post or page.
To illustrate Phillip’s point, let’s look at how someone might optimize a text link for the term “cheap coffee maker”.