Some consultants and coaches insert elements from their personal lives in their business writing, because it helps prospective clients get to know them as real people.
Some hard-core business-to-business writers know that interviews and case studies can help humanize the “corporation”.
But only some.
Most of the time, when I read content online, in the form or articles or posts, that human touch is missing.
Why? My guess is there are a couple of reasons.