(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
This question is from Julia, who took my course on Selling With Stories.
She asks, “You say a business story has to be true. But can’t a good fictional story be used to teach a valuable business lesson?”
Ouch… Julia, you’re right. You got me.
As you say, I have said that a business story should be true. And I say that to discourage people from making up stories that are obviously false and manipulative.