My interview on writing killer headlines for web content [VIDEO]

Wordtracker interview with Nick Usborne about web content headlinesRecently Ken McGaffin of Wordtracker interviewed me about the craft and art of writing great headlines for web content.

As always, I spoke for too long, so we had to divide the interview into two separate videos. In addition, these aren’t the most finely produced of our videos. I think I sat way too close to the camera!

That aside, we covered some interesting ground.

Too many web content writers pay scant attention to writing a great headline. This is a problem, because headlines have a huge impact both on how many people actually read your content pages, and on how widely shared those pages are through social media.

Read the full post…

4 Examples of Effective Headline Design.

headline design for web contentHeadline design? What does that mean?

It means writing and formatting your headline in a way that makes it jump out from the page, or email, or a smartphone.

It used to be that headlines had to do a single job, on the web page where the balance of the content followed. Read the headline, and then keep reading the body text immediately below.

Today, headlines still have to work well, immediately above the body content, but they also have to grab attention and hook readers when they stand alone.

Here are a few situations where your headline has to stand alone, or almost alone: When used as a tweet on Twitter. In an RRS feed. On a smartphone. In Reddit or Digg.

In these circumstances, your headline has to jump out from dozens of others, and get the reader to click through to the full page or post.

Read the full post…

3 Ways to Make Your Web Content Headlines More Shareable.

web content headlinesMaking headlines shareable through social media? What’s that about?

Well, if your content page headlines aren’t gaining significant traction through social media, you’re missing the boat.

Today, all your content headlines have to do double duty:

First, they have to work on the content page itself. The page headline has to compel attention, hook the reader, and drive readers into the body of the content.

Second…your headlines have to be shareable through social media.

Read the full post…