3 Ways to attract quality inbound links to your website or blog.

backlinks and inbound links for websites

When it comes to attracting more traffic to your blog or website, everyone is all over search engine optimization, content marketing and social media.

These are the hot tickets.

Optimize for the search engines!

Spend more on content marketing!

Go viral through social media channels!

There’s nothing wrong with focusing on these three areas. They are all important.

But that doesn’t mean you should forget one other area of activity that is just as valuable to online marketers.

Link building.

Link building means attracting inbound links to your site from other relevant and high-value sites.

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Everything you forgot about link-building.

Web link buildingVisit a handful of online marketing websites and blogs and you’ll get an idea of the emphasis being placed on the various activities near and dear to marketers’ hearts.

You’ll find a lot about search engine optimization, in spite of the howls of people who say SEO is dead. (They’re wrong.)

You’ll find plenty about the benefits and rise of social media.

And you’ll find tons of information on content marketing.

But you can go for quite a while without finding a meaty page or post about link-building.

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Do you have an internal linking strategy for your website?

internal linkingIf you write web sites, for clients or for yourself, you probably know about the importance of linking.

Attracting inbound links from other websites is a great way to attract new visitors, and also sends a strong message to Google that your content is of high quality. (If your content was of low quality, other people wouldn’t bother linking to it.)

However, paying attention to links is not just about maximizing the number of quality inbound links from other sites. You should also pay attention to internal linking, within your own website.

Why does internal linking matter? A couple of big reasons.

– It helps your readers find related content on your website. Instead of having to search through your navigation system to find other pages they might be interested in, they can find the links right there within the body of the page, or listed at the end.

– These links also help Google make sense of your website. They let Google know which pages are related, and also the relative importance of pages on your website. Lots of inbound links pointing to a particular page suggest it’s an important page.

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Take the stress out of SEO by focusing on the long tail.

long tail seoLike many people, I have spent the last couple of years furiously trying to figure out what Google is up to.

Over that period, some of my websites have seen an increase in search engine traffic while others have seen a decline. And no, I haven’t always been able to figure out exactly why each increase or decrease has taken place.

It used to be relatively easy to figure out what Google was looking for. Not any more.

The Panda and Penguin updates in particular had a huge impact on people who thought they knew what Google wanted.

Yes, many sites that deserved to be impacted saw their listings drop off page one.

But there were many false-positives too. People who had worked hard to play by Google’s rules suddenly saw their traffic drop significantly. It was toughest of all on those people who really couldn’t see where they might have gone wrong.

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