Let me give you an example.
Let’s say you’re a freelance writer, focusing on Business-to-Business clients, and want to create a free report to offer your website visitors when they sign up for your newsletter.
We’ll call your report, “The 7 Secrets to Converting Prospects into Clients”.
You create a short outline. You do some research. Maybe you download a few reports from your competitors’ websites to see how they did it.
You then write the report. Let’s say it’s 14 pages long. You get a cover designed. You’re good to go.
That’s the “factor of 1” version.
Now let’s look at what a “factor of 10” version might look like.