How can we truly engage with our audience?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This question came from Tom, who has taken my course on Web Content Optimization.

“Nick, in the course you talk about engaging with your audience. At best, I imagine that means interacting with prospects and customers one on one. If you’re selling high-end products or services, I can see that making sense. But our company is in the low-cost, high-volume SAAS business. There’s no way we can justify engaging one on one. So how can we engage at all?”

I like this question, because I think it can apply to a lot of different business types.

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Does it make sense to make improvements to older web pages?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

I got an email from Sally, who has taken my course on Web Content Optimization.

She asks:

“I’m working with a client who wants me to create a lot of new content pages. Which is great. But as I look through their site I see a lot of existing pages that could be improved. Should I mention this? Is there a benefit to improving existing pages?”

I love this question. Mainly because nobody has ever asked it before!

And the answer is yes, there is huge value to improving old content.

The older that content is, the more important it is to update it and improve it.

Here are a 3 things to watch for and to do…

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What’s the optimal number of words to have on a web page?

(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)

This is a question from Holly who has taken my course on Web Content Optimization.

She asks, “I’m confused about all the different messages I get on the length of articles and posts. Are longer articles better? Is there an optimum length? Is there a point where content is too long?”

Good question. Complicated question.

A page, article or post can be optimized for a number of reasons…

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3 Ways to attract quality inbound links to your website or blog.

backlinks and inbound links for websites

When it comes to attracting more traffic to your blog or website, everyone is all over search engine optimization, content marketing and social media.

These are the hot tickets.

Optimize for the search engines!

Spend more on content marketing!

Go viral through social media channels!

There’s nothing wrong with focusing on these three areas. They are all important.

But that doesn’t mean you should forget one other area of activity that is just as valuable to online marketers.

Link building.

Link building means attracting inbound links to your site from other relevant and high-value sites.

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3 Ways for online copywriters to optimize every page of copy they write.

Three cogs representing three areas of web page optimization.As an online copywriter you probably focus a lot of attention on applying your skills as a copywriter, page by page.

Nothing wrong with that. I do the same. I always want each page of copy I write to be the best it can be.

But I also have to consider three other factors that will impact the performance of my copy. In other words, online copywriting is about more than just writing words that sell.

Here are the three other factors I pay attention to. Once I have addressed them all I can finally relax in the knowledge that the page ready to be published.

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