There is a huge crash coming.
Racing down the highway, approaching from opposite directions, are content marketing and social media marketing.
Many people think these two vehicles are complementary, one supporting the other, driving in the same direction. And potentially they could be. But that’s not what I see happening.
I think they are about to collide and cause a lot of companies some huge headaches.
Here is what I’m seeing…
With their Panda update Google bankrupted a ton of companies and forced the rest of us to focus more on the quality of the content we published, and less on the quantity.
For the last couple of years we have all been focused on creating quality content. At least, we have if we want Google to be nice to us and list our pages high up in the search results.