It’s not always easy being upbeat on demand. It may even feel a little fake. But…

Upbeat group showing forced positivity

Whether I’m speaking on a stage, giving a live webinar or producing video-based training materials, I often encounter the same criticism…

“Nick, you don’t sound upbeat enough!”

And here’s a quote from a review for one of my courses:

“Lots of good stuff worth thinking about. I did find Nicks voice a bit ‘sleep inducing’ but otherwise clear. Thanks.”

Ouch. That’s not good. Feedback like that I take seriously.

In fact, before recording a lesson or lecture, I usually go through a series of physical, voice and mental exercises… all designed to give me a little more of an upbeat feel when I speak.

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Use inspirational content to drive engagement and sales.

Mountain bike inspiration

With some product and service categories, we automatically expect marketers to inspire us.

For example, if we are being sold a weight-loss program, we expect to hear inspirational stories about those who have come before us.

We expect to see before and after photos, and to hear about how people’s lives are improved as they shed those extra pounds.

Weight-loss and wellness coaches help us succeed by inspiring us with positive messages and stories.

It’s what we expect.

But we can also create inspirational content for slightly less obvious categories.

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Choose clients that inspire your very best work.

want more message on signIf you look back over the work you have done as a freelance writer or copywriter over the last year, you can probably identify one or two jobs that stand out from the rest.

These were jobs that brought out the best in you.

They tapped into your core skills.

They allowed you to shine in ways that just didn’t happen with most other projects.

You probably loved the product or service you were promoting.

You respected the company you were working with.

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Monday Spark: Stop worrying about bad news.

sign of bad newsWhen you watch the news on TV or browse your favorite news websites, it’s guaranteed you’ll find some really bad news on page one.

The news media put a lot of emphasis on bad, scary and generally depressing news.

Right now you can take your pick from rising gas and food prices, the looming “fiscal cliff”, riots in Europe, nuclear weapons in Iran and so on.

And if world news doesn’t do it for you, there are plenty of depressing stories you can find closer to home – about bullying in schools, people losing their homes, and whole communities being washed away by hurricanes.

One way or another, whichever news source you look at, you can be guaranteed to be overwhelmed with bad news.

Before you go hide under the bed for the next 10 years, here are a couple of things to consider.

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Monday Spark: 1000 Awesome Things [VIDEO]

happy momentsIf you haven’t visited Neil Pasricha’s blog, 1000awesomethings.com, you should check it out.

And if you watch the video below you can hear about how and why he started the site.

In brief, he had been through a few tough years, and was looking for a way to bring some smiles and happiness back into his life. He started to write this blog. Each day he wrote about one of the small pleasures of life. Nothing big or special – just a little thing.

For example, he has written about the pleasure of standing at the end of a long line at the supermarket checkout, seeing a new line open up, and jumping over to be first in new line. Nice.

Little things like that happen to us every day. Maybe we get to see the sun rise, or a bird bathing in a bird bath, a sprinkling of fresh snow, or a three year old blowing the seeds off a dandelion.

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Get into a positive mindset before you start writing for your clients.

lollipop doctorWhen I was a fledgling copywriter in my early 20s, I attacked each project with a tsunami of positivity.

I was totally pumped, screaming with optimism, and just threw myself at every challenge and opportunity. I was like a kid in a toy store with cash in my pocket. I loved every project, even the “boring” ones for industrial clients.

I was on a natural high every time I sat down to work.

Today, 30 years and several mortgages later, that tsunami has lost a bit of its spontaneous power.

I don’t mean I have lost my interest in writing. I haven’t. I still love it just as much. And I’m almost certainly a better writer today than I was back then.

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