When I was a fledgling copywriter in my early 20s, I attacked each project with a tsunami of positivity.
I was totally pumped, screaming with optimism, and just threw myself at every challenge and opportunity. I was like a kid in a toy store with cash in my pocket. I loved every project, even the “boring” ones for industrial clients.
I was on a natural high every time I sat down to work.
Today, 30 years and several mortgages later, that tsunami has lost a bit of its spontaneous power.
I don’t mean I have lost my interest in writing. I haven’t. I still love it just as much. And I’m almost certainly a better writer today than I was back then.
