Get into a positive mindset before you start writing for your clients.

lollipop doctorWhen I was a fledgling copywriter in my early 20s, I attacked each project with a tsunami of positivity.

I was totally pumped, screaming with optimism, and just threw myself at every challenge and opportunity. I was like a kid in a toy store with cash in my pocket. I loved every project, even the “boring” ones for industrial clients.

I was on a natural high every time I sat down to work.

Today, 30 years and several mortgages later, that tsunami has lost a bit of its spontaneous power.

I don’t mean I have lost my interest in writing. I haven’t. I still love it just as much. And I’m almost certainly a better writer today than I was back then.

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Monday Spark: Make the most of your upbeat, positive moods.

positive feelingsAs a freelancer I have my good days and my bad days. And on my good days I am three or four times as productive and creative as I am on my bad days.

So what constitutes a bad day? What are the symptoms of bad days? For me it’s largely a matter of mood. I’m either feeling upbeat and positive in my outlook, or I’m feeling down and negative.

The scary thing is, during a bad day, the cause of the negativity may have nothing to do with my work at all. Its root might lie in something I read in the news, the dream I was having when I woke up, or some bad family news.

In other words, negativity impacts my work, whatever its root or cause.

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