As freelancers we often take on a project from a client and then write that web page in isolation.
But that’s not a very smart thing to do.
Whether you are writing a product category page or a blog post – or anything else – your work is part of a broader strategy.
If you write a product category page, that page will be linked to from other places, and it will have outbound links to other pages too. It will take its place at a particular point within a sales funnel.
If you write a blog post, that post will be part of a content publication plan that is aligned with your client’s marketing plan and calendar.
In other words, whatever you write for a client, it fits into a broader picture.