Tell a simple story that engages your readers emotionally.

woman wearing mask in store

It doesn’t have to be a big, dramatic story.

It can be something simple.

Like how my wife cried when she walked to the local corner store to buy chips, but realized she didn’t have a mask with her. So she couldn’t go in.

Her tears weren’t about the chips.

We know that.

Her tears were about the relentless grind of living through a pandemic, where something as simple as buying chips is sometimes out of reach.

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