Without segmentation, email marketing just ticks people off.

email list segmentationWhen it comes to buying gifts for my wife, I’m pretty useless.

So I fall back on jewelry almost every time.

And I often buy her jewelry at a particular online store. I like their stuff, and so does she.

After over 5 years buying from them, I would consider myself a fairly valuable customer.

Which is how they fooled me, just for a moment, when they sent me an email recently.

Here’s the subject line:

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