(What follows is the outline I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just an outline.)
I got an email from Sally, who has taken my course on Web Content Optimization.
“I’m working with a client who wants me to create a lot of new content pages. Which is great. But as I look through their site I see a lot of existing pages that could be improved. Should I mention this? Is there a benefit to improving existing pages?”
I love this question. Mainly because nobody has ever asked it before!
And the answer is yes, there is huge value to improving old content.
The older that content is, the more important it is to update it and improve it.
Here are a 3 things to watch for and to do…