When you’re lost in the forest, and a digital marketing expert offers to help…

If you have a business, or you advise or write for business, the web can be an amazing, but thoroughly confusing place.

Whether you want to learn more about email marketing, sales funnels, social media or chatbot marketing, there are a thousand experts ready and waiting to help you.

The trouble is, which experts should you follow? Which one teaches or offers the approach that will work best for your audience?

And, of course, you have to figure out which are the true experts, and which are the weekend gurus who likely know less than you do.

Here is my take on this, in three steps.

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